While the work is dated, it does demonstrate early, out of the box content delivery as well as some of the technical abilities I was capable for it’s time. Many of the experiences revolved around video content which was obviously the next big thing with YouTube breaking out. We did serval projects with Flash and video time codes that triggered a “get the look” type of display. Customers could browse outfits and buy directly on AOL.
Roughly a year into this role I was moved more towards Art & Creative Direction, eventually being promoted. I headed up the rework of both the Shopping Channel and the Autos Channel, our 2 biggest traffic sources. Shopping’s strategy revolved around organic content and a huge SEO push. However, the new search functionality was the highlight of the experience which would then be moved to other channels. Autos was a complete overhaul and we teamed up with Autodata in Canada for a complete library of vehicles and features across the globe.